By Todd Cunningham at
Sun Jan 15, 2012 12:26pm EST
The amazing flameout of Tim Tebow and his Denver Broncos in the NFL playoffs Saturday night time may perhaps or won't crimp "Tebowmania," but early on numbers propose it bought a boost to the comparisons just for this year's "Miss America Pageant" on ABC.
While Tebow and his friends were getting clubbed 45-10 by the New England Patriots on CBS, the beauty pageant thrived. And as the basketball sport become a rout, it appears many people clicked away.
Building progressively throughout its 2-hour telecast, the particular pageant's audience improved by way of 2.8 million people plus through 47% through its primary half-hour to it's very last half-hour. In actuality during it has the final half-hour out of 10:30-11 p.m., the item drew an average target market regarding 8.0 trillion visitors plus earned your 2.2 rating, a few talk about with small adults.
With this exception associated with its New Year s Eve programming, ABC scored its finest non-sports person 18-49 rating within the 2-hour time period with greater than a year. Despite the actual major NFL competition, the actual pageant enhanced it has the complete market plus surged by 13% throughout parents 18-49 about previous calendar year azines broadcast. Those are generally it's best figures since 2004.
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