(CBS News) NEW YORK It looks like the run of "Linsanity" may be over in New York.
Last season, Harvard grad Jeremy Lin took the Knicks and the entire sports world by storm.
But now, he may be headed to Houston to play for the Rockets, though there's still a glimmer of hope he'll stay with the Knicks.
It's hard to believe an athlete who came on so quickly five months ago, who energized the sports world so completely, and helped change the basketball conversation away from the extended National Basketball Association lockout might be gone from his team so suddenly.
"I don't think anybody saw (Lin's possible departure) coming," says Columbia University Sports Marketing Prof. Joe Favorito, who used to head the Knicks' public relations staff. "He became a product of everything you can take advantage of today. There was social media, television, blogs - everybody kind of caught onto it, because he was an everyman."
Lin's meteoric rise led to the sale of the third-most jerseys in the NBA. He made David Letterman's Top Ten list. Lin's popularity resulted in the settlement of a brutal cable TV dispute. And he turned around a season for a long-suffering team, launching the Knicks into the playoffs.
For all that, he'll likely be allowed to walk.
Why? Money.
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